Mogul Reader Profile
Mogul Metropolitan readers are at the top of the trendsetting pyramid in the African American community. They are lifestyle enthusiasts passionate about fashion, art, and culture.
Our readers represent a new and exciting consumer, whose purchasing power is at the forefront of the tipping points of major trend epidemics, setting the standard of fashion and musical tastes. Mogul Metropolitan readers devote a substantial portion of their discretionary income towards such commodities.
|Average Household Income||
|Average Reader Per Copy||6.2|
The University of Georgia’s Selig Center for Economic Growth estimates that the nation’s Black buying power is rising, from $316 billion in 1990 to $1.038 trillion in 2012 and projected $1.307 trillion in 2017.
The 2000-12 gain of 73 percent in Black spending outstrips the 60 percent increase in White buying power and the 67 percent increase in buying power of all consumers. In 2012, Black consumers’ share of total buying power is projected to be 8.5 percent, up from 8.2 percent in 2000 and 7.5 percent in 1990. That is expected to rise to 8.7 percent in 2017—almost nine cents out of every dollar spent.
Mogul Metropolitan is the premiere regional magazine for African Americans in the Greater Louisville area and throughout the Midwest region. Our readers are a diverse group of young professional, executives, entrepreneurs, artist, and fashion designers. One of the many things they have in common is the trust they extend to Mogul Metropolitan.